Carlsberg launches virtual kegs that can be exchanged for pints post-COVID to support Denmark’s bars

 
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Danish multinational brewer Carlsberg partnered up with Grey Europe to launch the 'Adopt a Keg' campaign, which lets people fill up an adopted virtual keg online and exchange it for a real pint of beer in a bar or restaurant when they reopen. Carlsberg will be fronting payment for the beer that is redeemed, which will go to support local bars.

 

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