Matthew Burrows helps other artists during COVID by unwittingly creating a new microeconomy
Matthew Burrows' idea, now called The Artist Support Pledge, was simple: artists post work on Instagram for no more than £200 and when they reach £1,000 of sales they have to buy another artist’s work. After three months a sort of global microeconomy based on generosity was born, estimated by one consultant, says Burrows, to have generated around £48m in sales.