Diesel launches 360-degree selling platform and virtual showroom Hyperoom
At Hyperoom, customers can buy the products in 360-degree displays or in 2D closeups with product descriptions. All Diesel’s products will be featured in the virtual store through a customised section of the platform, including the Spring and Summer 2021 Collections. Diesel believes the new virtual-store concept will be a solution for many fashion brands as it also reduces the amount of clothing samples required in stores.