Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With covid no longer deeply impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out MakeShift, our free weekly publication to stay on top of the latest trends, insights and innovations.
Horizon FCB Dubai created the campaign ‘Waste Can Mask Our Future’, launched remotely from the team’s homes in lockdowns across the Middle East and beyond. The idea is to make people aware of the impact disposable masks are having on our environment, while staying safe and getting the best possible protection thanks to reusable and washable masks.
Read MoreŠkoda has released a set of three new stop-frame adverts entirely shot from home using toy cars, made by agency Optimist and produced by Halal. Keen to show how 'creativity beats crisis', this campaign showcases a typical car ad made distinctive using miniatures of Škoda SUVs cars.
Read MoreThe campaign, signed by SA365 marketing agency, is the result of a co-creation process with five content creators. The video is a 'summer letter' from Biarritz and inspired by the good times of hot days but filmed entirely indoors, replacing surfing with couch surfing, sandals with balconies and sea waves with showers.
Read MoreThe Daily Mail and General Trust are offering £3m worth of free advertising to small businesses who are struggling during COVID. The initiative opens for applications on May 13 and is run in partnership with the Federation of Small Businesses.
Read MoreReed provides COVID communications counsel at zero cost to businesses who lack this resource. The company will act as a sounding board and provide feedback and input on communications and marketing challenges associated with COVID.
Read MoreThe aim of the initiative is to offer ideas for different, funny entertainment activities and crafts projects at home to make lockdown more bearable. All activities include the use of Oatly products and packaging.
Read MoreThe free toolkit by Kumaux helps companies reinvent themselves amidst current challenges and long-term changes.
Read MoreThis initiative is carried out by a group of advertising people from some of the most well-known agencies in London. They decided to set up Not Fur’ Long and use their time to help brands and small businesses survive and thrive in these challenging times.
Read MoreDuring the sessions, Traktion experts will review companies' existing marketing strategy, and provide three digital marketing recommendations on what they can do during this time to maintain or drive growth.
Read MoreShock’s free guide helps brands to think about their future, by giving them insights on a post-COVID world and the changes the current crisis will mean in terms consumption behaviour and in the roles of brands.
Read MoreThe movement Naodemita talks about the social responsibility businessmen have, encouraging companies to commit not to lay off any of their employees for the next two months at least. So far 3303 companies joined the #dontlayoff movement.
Read MoreThe website 'Stay Sane Stay Safe' by Dutch graphic designer agencies Studio Lennarts & de Bruijn and Overdeschreef enables people to share beautiful posters from around the world so that others can print them out, stick them on their window or send them to their local hospital, doctor’s office or nursing home in support of lifesavers working on the frontlines.
Read MoreInstead of Singapore's iconic figure, the beloved Merlion, SBT wrote a cheeky note that says, "BRB, I'm working from home": A sign of solidarity with the "circuit breaker" and employees having to work from home.
Read MoreTo apply to the 3 months of services for free, people should work on a not-for-profit COVID related project or campaign, then simply create an account and submit their application.
Read MoreThe “Spread Facts, Not Fear” campaign by McCann New York and McCann Health seeks to reduce misinformation that increases people's anxiety and instead direct them to reliable sources.
Read MoreDOVE puts new face on its iconic 'real beauty' campaign in salute to health workers showing their faces marked by the protective gear they have been wearing during the current crisis.
Read MoreCommunication agency GroupM in Romania launches a campaign to motivate people to wear masks whenever they go outside to stop the spread of COVID.
Read MoreCrowdiate showcases a shortlist of a recent challenge calling for marketing ideas that encourage people to stay safe and strong to creatively overcome the global threat of COVID together.
Read MoreLena Dischinger, founder of Studio PALEA, which offers coaching and branding services, is offering a free workbook online for small businesses called 'How to keep going when everything stands still'.
Read MoreDylan Coonrad, the creative director at Cannon Design wonders what it would look like if the universally recognisable street signs were no longer applicable. And he proposes new ideas of street signs to navigate public spaces in times of social distancing.
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